Client: Mimi’s Cafe
Project: American Heart Association Campaign
Photography: Erik Brown Photography
Client: Mission Hospital
Project: “I Pledge” Campaign
Photography: Erik Brown Photography
Description: Mission Hospital provides a welcoming and relaxed environment with high tech mammogram screening technologies. To raise awareness and encourage women of age to get their mammograms, an environmental marketing campaign was created and deployed in primary target areas surrounding the hospital. We wanted to embrace the comfort and ease that Mission Hospital provides by making it easy for women to make their mammogram appointments right on the spot. We developed two environmental displays and placed them in high traffic areas where we knew we could reach the right audience. We deployed street teams carrying iPads at locations such as coffee shops, fitness facilities, malls, senior citizen facilities and passed out information on the importance of getting a mammogram screening. Each person was given the opportunity to make a "Pledge" to get a mammogram screening and received a silicon "pinky pledge" ring. The duration of the campaign was 4 weeks in length.
Client: Mimi’s Cafe
Project: National Breast Cancer Foundation Campaign
Photography: Erik Brown Photography
